The City Council of Pasadena was unanimous, Mayor Bill Bogaard was on board, and the Chamber of Commerce was supportive. So, on February 13, 2013, the City of Pasadena was designated a Fair Trade City. A ribbon cutting was held at City Hall to celebrate this “historic designation” accompanied by the unveiling of the new Fair Trade Pasadena logo. This was followed by Fair Trade chocolate, coffee and treats courtesy of Whole Foods Market.
Pasadena is now one of approximately 1,500 municipalities around the world–and only the third in Southern California –to have achieved recognition as a Fair Trade City as part of the Fair Trade Towns Campaign. Fair Trade Towns is an international campaign uniting community activists, businesses, and consumers across the country to make a tangible impact on the market by creating the demand for justice and equity for producers, artisans, farmers, and workers locally and around the world.
“This designation is really putting a name to the type of community that we are and how we choose to use our purchasing power,” said Diana Percival, former Head Organizer for the Fair Trade Pasadena campaign. “To have such strong support for socially conscious purchasing is something that we should be very proud of.”
To learn how you can continue to deepen the Fair Trade movement in Pasadena, please email us at firstname.lastname@example.org. And don’t forget to stop in at two fully Fair Trade stores in Pasadena: Ten Thousand Villages at 5675 S. Lake Avenue and zenDeluxe at 12 E. Holly Street. For the organizations and businesses that support our Town campaign, visit http://fairtradecampaigns.org/campaign/pasadena-ca/